February marks that time of year where we like to share the love. For a lot of us, Valentine’s Day is another Hallmark holiday. But in the spirit of the romantic season, WestJet and Tourism Barbados teamed up to bring two couples an unexpected proposal that will tickle your funny bone and pull at your heart strings. Intoducing: #WestJetLove.
In September 2014, were approached by our partners at Tourism Barbados to come up with a unique way to showcase the romance and luxury that the island of Barbados has to offer. We jumped at the opportunity to promote the island’s key message of Forever REALLY begins in Barbados, and decided to create a remarkable #WestJetLove experience for some very special guests. With Valentine’s Day just around the corner, the perfect way to celebrate was with an unforgettable engagement story.
With so many proposal videos available online, we thought it would be fun to take a bit of an unexpected twist to your typical engagement story – this time it would be up to a WestJetter to decide when the guys popped the big question!
As we all know, there is a lot of pressure to create that perfect engagement moment , but what if you didn’t have a say in when you got down on one knee? What if you never knew when that big moment was about to happen? We thought this unique #WestJetLove take on a proposal story would create an unforgettable experience for our couples and a hilarious way for us to have fun with the grooms to be.
Now where would we find these willing guys? Enter Michael Hill Jeweller. The best place to find people who are ready to propose is an engagement ring store! All we needed were some hidden cameras and some friendly, uniformed WestJetters to sell this idea to Michael Hill customers. It was at Michael Hill in Upper Canada Mall in Newmarket, Ontario that we found our two leading participants, Mike and J.P., searching for engagement rings.
Once we had them committed to #WestJetLove, we convinced their girlfriends that they had won a role in our newest commercial. Weeks later we all flew to the romantic island of Barbados with our friends at studio m. These amazing couples had no idea what was to come…
We wanted to showcase the extraordinary sights and sounds of Barbados in a way that was different from a traditional tourism video. With this concept, we could create a meaningful proposal opportunity based on the two couples’ interests and personalities, all the while showcasing unforgettable areas and activities of the island.
We definitely had fun in the lead up to each big moment and the guys were incredible sports. We are so happy to have been able to create such a memorable engagement story for our special couples and wish them a wonderful future together.
A big thank you to our incredible partners: Tourism Barbados, Michael Hill and studio m – #WestJetLove simply would not have been possible without you.
Be sure to check out our additional two episodes which showcase each couple’s unique journey from Michael Hill to Barbados.
On behalf of WestJet and the beautiful island of Barbados, we wish you a happy Valentine’s Day!