WestJet has taken part in April Fool’s Day since 2006 and we have always tried to be creative in our videos by introducing something that may be just a little too good to be true (read: Kargo Kids). This year, we were excited to take a topic that’s gone viral and relate it back to WestJet for April Fool’s Day. And thus, out of the ashes of Fyre Festival came WestJet’s Flyre Festival.
For those of you not familiar with Fyre. The huge music event, 2017’s biggest festival flop, was created to promote Fyre’s music booking app but the opening weekend descended into a scene from Lord of the Flies when the event experienced problems related with, well, pretty much everything including security, food, accommodation, medical services and artist relations, resulting in the festival being postponed indefinitely. Instead of private planes, luxury villas and gourmet meals promised in video and on social media for months, attendees received sandwiches, FEMA emergency tents as their accommodations, and *gasp* economy seating with throngs of other festival goers. At a cost of $1,000s of dollars a ticket.
We hope you love WestJet’s spoof, Flyre Festival. While we aren’t actually offering the world’s first premium in-flight music festival, we can give you a sweet ride on our new Boeing Dreamliners. The music and cheese sandwiches will be up to you to bring.