WestJet Christmas miracle: real-time giving

In early August, we sat down with our friends at studio m and started brainstorming what ‘giving’ looked like at its best. We wanted to do something big, exciting and fresh.

Fast forward three months and, with the help of 175 WestJet volunteers, three airports and Santa himself, we made a Christmas miracle happen for more than 250 guests on two Calgary-bound flights.

We know that Santa has a very busy schedule at this time of year, and can’t be everywhere. So we did what WestJetters do best, and helped him spread some Christmas magic to our guests.

What actually happened? You’ll have to watch the WestJet Christmas miracle video below to find out. Make sure you have a few tissues handy, though.

Don’t forget to also check out Santa’s bloopers video — we know you’ll love them.

Without further adieu, Merry Christmas to all, and to all a good flight!

We hope you love the video as much as we loved putting it together. If you do, please help us spread the word about the video. Why would you do that? We’re going to give Christmas flights to a family in need if our video hits 200,000 views. So share some Christmas spirit, help us unite a family for the holidays, and earn yourself a chance to win!

(UPDATE: we’ve surpassed our WestJet Christmas miracle goal of 200,000 views, and will be working with Ronald McDonald House Charities Canada to select a family to donate flights to. Thanks to everyone who shared our video, and for all the positive comments)