The Impact of a Wish

Hope. Strength. Joy. Imagine achieving these powerful outcomes with one simple act – granting a wish.

To bring attention and understanding to the true impact of a wish, WestJet and Make-A-Wish® Canada hosted an event in our Calgary hangar that showcased a gallery of video vignettes of former Make-A-Wish® recipients and their families. Guests of WestJet and Make-A-Wish were invited to watch and listen to each child’s story, as told from the parents’ perspective. In true WestJet fashion, there were a couple of surprises as well.

Through our WestJet Cares for Kids partnership with Make-A-Wish, WestJet and WestJetters have played a role in fulfilling thousands of wishes over the years.  We have seen firsthand the impact our collective efforts are having. By meeting these brave families and witnessing their wishes in action it is quickly and clearly evident that a wish is a need-to-have, not a nice-to-have. A wish is a vital gift for these families at a time when they are giving everything they have to fight the life-threatening medical condition their son, daughter, brother or sister is battling.

A wish gives a child hope when they need it most, strength when they need to be resilient—and a profound joy that will stay with them for the rest of their lives.

At WestJet, we believe in the power of a wish and its lasting impact. Watch and listen to these former wish recipient families tell their stories and you too will understand the impact of a wish.

P.S. – Be sure to watch the Impact of a Wish video to the end to see how we surprised one very special guest at our event. One simple act. Powerful outcomes.