In honour of our nation’s 150th birthday, Interbrand Canada released “The Interbrand 150: Iconic Canadian Brands Report: Our Time to Grow.” WestJet is proud to be recognized as one of the companies that make our country authentically Canadian.
As a brand that’s just over two decades old being called iconic makes us flush with pride for the role that we have played in this great country – after all, WestJet was launched to enrich the lives of Canadians.
Over the past 21 years, we’ve connected families, fulfilled vacation dreams and made business travel more affordable so companies could grow and prosper.
Just what does it take to build a strong Canadian brand in this vast land? We thought we would take a minute to explore!
The WestJet Experience
The equation is pretty straightforward. We work hard – really hard – on making our employees feel valued, cared for and empowered. They turn around and provide a remarkable guest experience that has won numerous awards and continues to fill our planes. Those full planes have made us successful and that success has allowed us to invest in new markets and to connect our existing Canadian network to more and more exciting destinations here at home and around the globe. It’s a formula that has worked for more than 20 years.
Almost 85 per cent of WestJet employees own stock in the company – and because we are owners, we have a vested interest in the long-term success of the airline. WestJetters believe that our collective success is rooted in excelling in our jobs and caring about the guests who fly with us. We hire positive, caring people and give them the empowerment to make the decision they feel is right. Sometimes that means we do things differently than one may expect of an airline.
A Paradigm Shift
When we launched in 1996 WestJet was a paradigm shift for the airline industry. We looked at some of the existing ways airlines did business and asked the question, “Does it have to be this way?” If we couldn’t find a reasonable answer why, we came up with a different way to do things.
As we have changed over the years, we have always asked questions and sought feedback from our guests and our WestJetters. Many big decisions we’ve made in the past have included input from our people. We constantly seek to improve our products and services to provide the best value in travel in Canada. This approach has allowed us to evolve to meet the needs of Canadian travellers for more than two decades.
Making a Difference
We’ve always been about people, but our investment in communities is no exception. That’s why WestJet Cares for Kids supports eight national charities that positively impact the health and wellbeing of children and youth. Our “gift of flight” donations help our partners deliver essential programs to the children and youth they serve, raise funds and reduce the cost of their own business travel.
Continue to be the Most Canadian, Canadian Airline
As we reach the halfway point in this year of celebration, we are incredibly grateful to call Canada home. We have a lot to be proud of in this great country. Thanks to our 40,000 foot view every day, the vast natural beauty of Canada is never lost on us. We appreciate the freedom that being Canadian gives us and love being able to travel the world with a maple leaf on our back. We are thankful every day that we are free to be who we want to be, thanks to the tolerant, friendly, compassionate Canadians that we call neighbours (with a “u”).
Thank you to Interbrand for the recognition; it’s truly an honour to be named as an iconic Canadian brand. Thanks also to all the WestJet owners who continue to be the best brand ambassadors a company could ask for. Of course, the biggest thank you of all goes to our valued guests. You are a continuous inspiration to us and are why we continue to strive to make air travel better.
So here’s a piece of Canadiana, written by one of our own WestJetters.
Enjoy… and thanks, eh.