It takes a lot of accomplices to surprise a hardworking dad with an early Father’s Day gift. At last count, our list of co-conspirators included more than 30 people eager to be a part of something meaningful for a very deserving dad and his family.
We were approached in mid-March by our WestJet Cares for Kids partner Ronald McDonald House Charities Canada and their agency partners. The idea they brought forward was to surprise a dad, who stays behind in one province working to support his family and caring for one son, while his spouse and sick son are in another province receiving treatment. They didn’t need to ask us twice – we were all in for this Father’s Day surprise.
We know that when a crisis hits, a family is rocked both emotionally and financially. As such, we wanted to ensure that when we brought the Grimard family together, we did so without disrupting the family’s means of financial support.
To find out how we did this, check out our Father’s Day Surprise video.
We hope you’ll join our team of accomplices by helping us share this video. This Father’s Day, WestJet has pledged to bring together even more Ronald McDonald House families with every 100,000 views the video receives – up to a total of 500,000 views. Let’s work together to unite even more deserving Ronald McDonald House families.
For even more stories from behind-the-scenes, check out WestJetter Medel’s video diary:
UPDATE 10:00 a.m. MT, June 5: We are happy to announce that we have reached our first milestone of 100,000 views, just over 24hrs after the video was published, and will be reuniting another family. Ronald McDonald House Charities Canada has 14 houses across the country and we are working with them to choose a family from one of these houses. A family has not been chosen at this point, but we expect that to happen soon. Please continue to share the video with your own social networks as we will be reuniting another RMHC family at our next milestone of 200,000 views.
UPDATE 9:30 a.m. MT, June 6: Thanks to everyone for continuing to share the video. Last night, it topped 200,000 views and is now halfway to our 3rd milestone of 300,000 views. As we did after first milestone, we will be donating more flight vouchers so a second family from Ronald McDonald House Charities Canada can be together. Please continue to share the video with your own social networks as we will be reuniting a third RMHC family after the video reaches 300,000 views.
UPDATE 7:00 p.m. MT, June 7: We’ve now crossed the 300,000 and 400,000 views milestones, so we will be donating more flight vouchers so a third and fourth family from Ronald McDonald House Charities Canada can be together. To learn more about the family who received the flight vouchers from our first milestone, please see the the Chikuse family page on Ronald McDonald House Southern Alberta’s website.
UPDATE 4:30 p.m. MT, June 9: A our video crosses the 500,000 views mark, we’ve now reached our 5th and final milestone. A total of 5 families from Ronald McDonald House Charities Canada will now be reunited. Thank you to everyone who has liked, shared and watched our Father’s Day video. The positive support is truly humbling.