As Team Lead, Sponsorship at WestJet, Greg Plata oversees WestJet's national sponsorship portfolio, and leads the evolution of the airline's Experiential Marketing efforts. This includes growing WestJet's Fun 'n Festival program to 50+ festivals across the country, and introducing the partnership with Canada's Toronto Blue Jays to the WestJet family. On the Experiential side, Greg has led several projects including the WestJet Christmas Miracle pt. I & II, NYCASAP and Fly Away. Prior to joining WestJet he was the Strategy lead at TrojanOne, working on Business Development opportunities and Sponsorship Consulting projects. Greg holds a Bachelor of Sport Management (Honors) degree from Brock University.